To Lead, Create a Shared Vision – Kouzes and Posner

Being forward-looking—envisioning exciting possibilities and enlisting others in a shared view of the future—is the attribute that most distinguishes leaders from nonleaders. We know this because we asked followers.

In an ongoing project surveying tens of thousands of working people around the world, we asked, “What do you look for and admire in a leader (defined as someone whose direction you would willingly follow)?” Then we asked, “What do you look for and admire in a colleague (defined as someone you’d like to have on your team)?” The number one requirement of a leader—honesty—was also the top-ranking attribute of a good colleague. But the second-highest requirement of a leader, that he or she be forward-looking, applied only to the leader role. Just 27% of respondents selected it as something they want in a colleague, whereas 72% wanted it in a leader. (Among respondents holding more-senior roles in organizations, the percentage was even greater, at 88%.) No other quality showed such a dramatic difference between leader and colleague.

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This points to a huge challenge for the rising executive: The trait that most separates the leaders from individual contributors is something that they haven’t had to demonstrate in prior, nonleadership roles. Perhaps that’s why so few leaders seem to have made a habit of looking ahead; researchers who study executives’ work activities estimate that only 3% of the typical business leader’s time is spent envisioning and enlisting. The challenge, as we know, only escalates with managerial level: Leaders on the front line must anticipate merely what comes after current projects wrap up. People at the next level of leadership should be looking several years into the future. And those in the C-suite must focus on a horizon some 10 years distant.

So how do new leaders develop this forward-looking capacity? First, of course, they must resolve to carve out time from urgent but endless operational matters. But even more important, as leaders spend more time looking ahead, they must not put too much stock in their own prescience. This point needs to be underscored because, somehow, through all the talk over the years about the importance of vision, many leaders have reached the unfortunate conclusion that they as individuals must be visionaries. With leadership development experts urging them along, they’ve taken to posing as emissaries from the future, delivering the news of how their markets and organizations will be transformed.

Bad idea! This is not what constituents want. Yes, leaders must ask, “What’s new? What’s next? What’s better?”—but they can’t present answers that are only theirs. Constituents want visions of the future that reflect their own aspirations. They want to hear how their dreams will come true and their hopes will be fulfilled. We draw this conclusion from our most recent analysis of nearly one million responses to our leadership assessment, “The Leadership Practices Inventory.” The data tell us that what leaders struggle with most is communicating an image of the future that draws others in—that speaks to what others see and feel.

via To Lead, Create a Shared Vision – Harvard Business Review.


Jim Woods is president of The Jim Woods Group. A management consulting firm. Go here to see his work He advises and speaks to organizations large and small on how to increase top line growth in times of uncertainty and complexity. Some of his speaking and consulting clients include: U.S. Army, MITRE Corporation, Pitney Bowes, Whirlpool, and 3M. See more at his website

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Posted in Authentic Leadership
One comment on “To Lead, Create a Shared Vision – Kouzes and Posner
  1. […] the need for a sense of shared vision and mission.  Here are some thoughts shared by Jim Woods on shared vision and its implications for leadership.  As Jean Lipman-Blumen argued before too in many of my classes at the Drucker School, in order to […]


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