Entrepreneur: Yes! Guerrilla Marketing Can Help Your Business

Guerrilla Marketing is an advertising strategy that focuses on low-cost unconventional marketing tactics that yield maximum results.

The original term was coined by Jay Conrad Levinson in his 1984 book ‘Guerrilla Advertising’. The term guerrilla marketingwas inspired by guerrilla warfare which is a form of irregular warfare and relates to the small tactic strategies used by armed civilians. Many of these tactics includes ambushes, sabotage, raids and elements of surprise. Much like guerrilla warfare, guerrilla marketing uses the same sort of tactics in the marketing industry.

The term “guerrilla” is not negative when it comes to marketing. There is nothing to fear about it. It is simply an unconventional, improvised marketing strategy wherein existing resources are used. Therefore, the cost-effectiveness of guerrilla marketing tactics makes it popular for small business owners. With minimal advertising and marketing budgets that are ill-equipped to compete with corporations and international companies, a little money spent on guerrilla marketing can go a long way. (what-is-guerrilla-marketing)

small business marketing

One of my favorite examples of a startup that marketed themselves with creative guerrilla tactics is Unidesk — a virtual desktop management software. Instead of hiring a PR firm, Unidesk decided to target key bloggers and talk to them about their products. They didn’t invest heavily in sending press releases to big name publishers. Even when they decided to secure their first customers they didn’t use conventional customer acquisition strategies.

Instead they hosted webinars, and allowed existing customers to talk and create engagement for them. Here is a Youtube video of Unidesk’s CEO Michael Skok as he talks about how they were able to launch their product successfully.

Sharpie Guerilla Marketing Campaign

sharpie marketing, small business marketing, small busines coaching

Not Only for Startups

You might be asking yourself if larger small businesses, and corporations, are using guerrilla marketing, the simple answer is yes. Companies large and small have started to discover the benefits of guerrilla marketing. Corporate guerrilla marketing makes use of customized strategies, that tells people a lot about the company through its marketing efforts.

Duracell Guerilla Marketing Campaign

Best speakers, Event professionals, meeting planners, conference speakers, keynote speakers, Entrepreneur, business consulting, business consultants, management consulting firms

Images courtesy http://www.creativeguerrillamarketing.com Read Full article via Entrepreneur: Yes! Guerrilla Marketing Can Help Your Business.

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Jim Woods is president of The Jim Woods Group. A management consulting firm. Go here to see his work www.jimwoodsgroup.com. He advises and speaks to organizations large and small on how to increase top line growth in times of uncertainty and complexity. Some of his speaking and consulting clients include: U.S. Army, MITRE Corporation, Pitney Bowes, Whirlpool, and 3M. See more at his website www.jimwoodsgroup.com.

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Posted in Entrepreneurs, Entrepreneurship, Management
4 comments on “Entrepreneur: Yes! Guerrilla Marketing Can Help Your Business
  1. […] time, glance at all those actions and pick one that might fit within that kind of time frame. The truth is a lot of things take less than two minutes to get […]


  2. Anonymous says:

    These days of austerity as well as relative stress about having debt, some people balk contrary to the idea of having a credit card in order to make acquisition of merchandise as well as pay for a holiday, preferring, instead to rely on the particular tried as well as trusted technique of making payment – cash. However, if you possess the cash on hand to make the purchase entirely, then, paradoxically, that’s the best time just to be able to use the cards for several causes.


    • Jim Woods says:

      They may balk however at a time where customers have more options than ever before organizations can either adapt their marketing strategies to stand out or they can face irrelevance. Moist with by default accept irrelevance. Because they are bound by tradition and “This is the way we have always done things around here.”


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