How To Build a Strong Innovation Culture by Embracing Failure

innovation culture

In regard to an innovation culture whose objective is to create competitive advantage by exceeding customer expectations at lower costs I found myself intrigued by this Neil deGrasse Tyson quote:

“Once you have an innovation culture, even those who are not scientists or engineers – poets, actors, journalists – they, as communities, embrace the meaning of what it is to be scientifically literate. They embrace the concept of an innovation culture. They vote in ways that promote it. They don’t fight science and they don’t fight technology.”

“The fast pace of change, business and thus innovation requires several changes in the innovation processes as well as in the innovation culture in today’s organizations.

One key element is that they must embrace and foster a culture of experimentation in which failure is acceptable as long as the intentions were relevant and if the learning of the failure was captured so that you don’t go on repeating the same failures over and over again.

This is not the case today because most companies have “low tolerance for failure culture”. This leaves no room for experimentation and without much of a surprise the punching back for this is the top leadership.

Before I get into why top leadership takes the blame for this and what can be done about it, I want to share some thoughts on the definition of failure in the context of innovation. Like most words, it can mean different things to different people. It can also be defined differently from one organization to the next.” […]

Read full article via Innovation Excellence | Build a Stronger Innovation Culture by Embracing Failure.

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Jim Woods Human resource Consultant and Leadership Expert

Jim Woods Human resource Consultant and Leadership Expert

Jim is president of InnoThink Group and Leadership Matters.  He is a leader in workplace learning, productivity, performance, and leadership training solutions. For over 25 years, we have helped companies improve their performance, productivity, and bottom-line results.

Contact us See a partial list of Jim’s clients. Click here to Hire Jim Woods to Speak  | Follow us: Facebook | Follow us: Twitter | Skype ID – jim.woods79


Jim Woods is president of The Jim Woods Group. A management consulting firm. Go here to see his work He advises and speaks to organizations large and small on how to increase top line growth in times of uncertainty and complexity. Some of his speaking and consulting clients include: U.S. Army, MITRE Corporation, Pitney Bowes, Whirlpool, and 3M. See more at his website

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