Building a brand that commits to action is more than merely building a brand. Retweeting purposely can help you move the stimulated to buyers.
Retweeting is one marvelous way to utilize existing content to build your following and grow your brand. This is where you pick up on a message from another source that you feel your followers will be interested in seeing and send it out there.
“How does this help you spread your name or brand? Don’t simply retweet. Instead, edit or quote the original tweet. Then use the RT abbreviation to show that you’re actually retweeting a quote of the original tweet. It will say RT, but it will be coming from you and include the name of the original source.
A good example of retweeting comes from a friend I follow, Kevin Greene. One day, Kevin retweeted a guy named Brent Hunter, who posted a quote, “There are two ways of spreading light; to be the candle or the mirror that reflects it Edith Wharton.” Kevin thought he should share it with friends, so he retweeted. The beginning of Kevin’s tweet read: “RT@Brent Hunter” followed by the actual quote, so now all of Kevin’s followers saw Brent’s name along with the person who sent the quote out and the person being quoted.” […]
Jim is president of InnoThink Group and Leadership Matters. He is a leader in workplace learning, productivity, performance, and leadership training solutions. For over 25 years, we have helped companies improve their performance, productivity, and bottom-line results.