Three reasons executives need to care about social media

David Edelman explains how social media’s impact on the brand makes it a critical issue for the C-suite. One way social is critical is for sourcing input; another is for creating a responsive brand; and thirdly for integrating the brand into natural conversation flow to influence brand perceptions and purchases.

Read more at the CMSO Forum site [http://cmsoforum.mckinsey.com/]

Jim is president of InnoThink Group and Leadership Matters. He is a leader in workplace learning, productivity, performance, and leadership training solutions. For over 25 years, we have helped companies improve their performance, productivity, and bottom-line results.

Contact us See a partial list of Jim’s clients. Click here to Hire Jim Woods to Speak | Follow us: Facebook | Follow us: Twitter | Skype ID – jim.woods79 http://www.innothinkgroup.com

About

Jim Woods is president of The Jim Woods Group. A management consulting firm. Go here to see his work www.jimwoodsgroup.com. He advises and speaks to organizations large and small on how to increase top line growth in times of uncertainty and complexity. Some of his speaking and consulting clients include: U.S. Army, MITRE Corporation, Pitney Bowes, Whirlpool, and 3M. See more at his website www.jimwoodsgroup.com.

Posted in Leadership

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