David Edelman explains how social media’s impact on the brand makes it a critical issue for the C-suite. One way social is critical is for sourcing input; another is for creating a responsive brand; and thirdly for integrating the brand into natural conversation flow to influence brand perceptions and purchases.
Read more at the CMSO Forum site [http://cmsoforum.mckinsey.com/]
Jim is president of InnoThink Group and Leadership Matters. He is a leader in workplace learning, productivity, performance, and leadership training solutions. For over 25 years, we have helped companies improve their performance, productivity, and bottom-line results.
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