What needs to change to create the cultural conditions for strategic innovation?

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How does an organization create a cultural revolution of innovation?  Despite the advice below from Michael Porter I suggest five things:

  1. Strategize less. Implement more
  2. Recognize there isn’t anything new about innovation. If you want to survive you create products and services people want to purchase.
  3. If you don’t want to grow however preferring the slow demise of inevitable self immolation, benchmark what others are doing or just keep staying the course with “tried and true models.”
  4. The old models of leadership are obsolete.
  5. This is a new age of uncertainty and complexity

“First, we’ve got to set the goal of learning. The companies that are going to be able to become successful, or remain successful, will be the ones that can learn fast, can assimilate this learning and can develop new insights. I suspect that companies are going to have to become much more like universities than they have been in the past. Companies tended to think that they knew a lot, and therefore tried to be efficient in doing what they thought they knew. But it’s now a matter of learning.

In addition, companies have to create an environment where people don’t resist change but really expect it. An environment where companies cannibalize their own products, instead of waiting for some competitor to do it. Where companies render their own production processes obsolete rather than letting somebody else do it to them.

Finally, and most importantly, companies must reconnect with the whole idea of strategy. Success is more and more a function of making choices, and having the discipline to avoid the incredible pressures for compromise and distraction that are present if we’re going to compete successfully in the twenty-first century.” […]

via Innovation Excellence | MICHAEL PORTER on Strategic Innovation – Creating Tomorrow’s Advantages.

Jim Woods

Jim Woods

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About

Jim Woods is president of The Jim Woods Group. A management consulting firm. Go here to see his work www.jimwoodsgroup.com. He advises and speaks to organizations large and small on how to increase top line growth in times of uncertainty and complexity. Some of his speaking and consulting clients include: U.S. Army, MITRE Corporation, Pitney Bowes, Whirlpool, and 3M. See more at his website www.jimwoodsgroup.com.

Posted in Leadership
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