How Do You Prove Your New Idea Is Good?

small business challenges

How do you prove how good something is when there’s nothing to compare it to?

Doctors have only recently used technology to manage patient data. This makes it difficult to get specific comparisons on the ways new software is having a positive impact on patient care. When there are no previous statistics, it’s hard to demonstrate improved results. Independent studies help, but so does building a core client base who will discover and share benefits with the rest of your audience. Your early clients are not customers, they are early adapters that must understand that the solution is a work in progress that will only get better with their input. Or to put it another way, you have to find the potential customers that believe there is a better way.[…]

Read full article via 5 Challenges of Being the First to Market | Entrepreneur.com.

About

Jim Woods is president of The Jim Woods Group. A management consulting firm. Go here to see his work www.jimwoodsgroup.com. He advises and speaks to organizations large and small on how to increase top line growth in times of uncertainty and complexity. Some of his speaking and consulting clients include: U.S. Army, MITRE Corporation, Pitney Bowes, Whirlpool, and 3M. See more at his website www.jimwoodsgroup.com.

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