How does one effectively engage people on social media? Easy. The same way you engage your neighbor. While albeit on Twitter one may have thousands of “neighbors” one can develop brand awareness where being neighborly to one is being neighborly to all. That is how a brand is won.
Below are tips that enable you to increase engagement with your communities on Twitter.
1. Infuse personality into your profile
People trust people, not default profile images. Use a real picture of yourself and infuse your unique personality into your bio. This generates interest and encourages people to not only follow you but relate to your passions and keep an eye on your tweets. It all leads to more retweets.
2. Be the first to break the news
Choose a topic (or several topics) that are near and dear to your heart and consistently provide valuable information. That will allow you to position yourself as an expert in that area and your followers will come to rely on the valuable information that’s hitting their Twitter streams.
If you stay on top of the latest and greatest, try to break the news to your followers as you get it. That will increase the number of retweets you get and will foster the conversation around your news.
3. Tweet consistently, leave space
I recommend tweeting consistently. However, most of us choose a time during the day to catch up on the news and do some research. We come across multiple data points and links that we want to share with our followers.
But sending 15 tweets within the same hour may be overwhelming to your followers and may be considered spam. So, I suggest you schedule the tweets throughout the day with at least 30 minutes between them.