There are many tactics that can be employed for successful content marketing campaigns, but at the foundation are three rules that will ensure success:
1. Be Real. Consumers are savvier than ever; if you are trying to falsely project an image or spark a conversation, you will fail. Consumers demand honesty and look to offer their loyalty to brands that truly reflect their own values. Be authentic in all content marketing, and you will attract a devoted, like-minded following.
2. Do Good. Act according to your company values, treat customers well and do good in the world, and you will have a rabid following extolling your virtues. If you are trying to dupe your consumers or following bad practices, it is only a matter of time before you are exposed.
3. Give First, then Ask. The media landscape is cluttered, and consumers have no time to waste on content that doesn’t educate, inspire, or entertain them. Consider what purpose your content can serve and how you can cater to your audience’s needs.
Jim Woods is a leadership development and training consultant deploying his unique abilities in character based training and strategy.
Jim is president of InnoThink Group a human resources and leadership management consulting firm | Skype ID – jim.woods79 http://www.innothinkgroup.com Click here to schedule an appointment.m. He has an absolute passion for people development and are constantly refining and adapting his programs in order to ensure that they have the maximum impact on those we serve.