If Innovation Is Simply Finding a Need and Filling it, Then Why Is It Made Complex?

Innovation Management

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I remain dismayed with the difficulty associated with innovating. Much of the discussion is hyperbole. The waltz consultants engage in to determine their worth. The dalliance use by organizations to be make the simple complex.

What precisely is innovation? Jose Barba notes below we should worry about it. I don’t think so. The fact that we over complicate a matter inherently beckons us to dawdle with the implementation. The addition of a new item on the breakfast menu at McDonald’s. It is also the addition of a simple win of adding a new coffee or spread for my biscuits.

A new flavor on an old product creates new customers. Hence small innovations can actually become big innovations.

I encourage my clients to understand the ineffectiveness of once successful innovations is also due to commoditization.

Every advantage regardless of how shall we say, nifty it is, is unsustainable. Competition is squared. Here is our point.

Innovation is the fabric of everything. It is THE new improved most effective way of doing everything without any inclination towards “tried and true method.” It is not bench-marking. Innovation is about setting your own sails. Be a leader not a follower. Does that make sense?

Think, “Will this help us achieve competitive advantage in the short term? I say short term because in today’s uncertain new realities long range goals are doomed. Set short goals similar to guerrilla warfare.

Thus leaving your competitors dismayed. And your customers salivating. Like Apple customers who wait in long lines for your next product. Write Joe Barba:

So, how do we distinguish new from innovation?

Only true innovations drive the world forward

Analyst Horace Dediu has a smart breakdown of what is an innovation and what isn’t:

Novelty: Something new

Creation: Something new and valuable

Invention: Something new, having potential value through utility

Innovation: Something new and uniquely useful

And he provides some examples of the differences between them:

Novelties: The choice of Gold as a color for the iPhone; the naming of a version of Android as “Kit Kat”; coining a new word.

Creations: The fall collection of a fashion designer; a new movie; a blog post.

via Innovation Excellence | New Doesn’t Equal Innovation.

If your board of directors are doing there jobs, and you are doing your job there will be a shake up before it has to be ordained from on high: The almighty customer. If you’d like me to visit your firm and pick my brain on how to improve your  bottom-line click here. The link will take you to my contact page on my website. Thank you. Jim

Jim Woods, Leadership speaker, Human Resources Consultant, Business Coach

Jim Woods is a leadership development and training consultant deploying his unique abilities in character based training and strategy.

See a partial list of Jim’s clients. Hire Jim Woods to Speak  | Follow us: Facebook | Follow us: Twitter | Skype ID – jim.woods79 http://www.innothinkgroup.com   Click here to schedule an appointment.

Jim is president of InnoThink Group a human resources and leadership management consulting firm | Skype ID – jim.woods79 http://www.innothinkgroup.com   Click here to schedule an appointment.m. He has an absolute passion for people development and are constantly refining and adapting his programs in order to ensure that they have the maximum impact on those we serve.


Jim Woods is president of The Jim Woods Group. A management consulting firm. Go here to see his work www.jimwoodsgroup.com. He advises and speaks to organizations large and small on how to increase top line growth in times of uncertainty and complexity. Some of his speaking and consulting clients include: U.S. Army, MITRE Corporation, Pitney Bowes, Whirlpool, and 3M. See more at his website www.jimwoodsgroup.com.

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