“It is never an idea, technology, market forces, or access to capital that makes a company innovative. What differentiates an innovative company from an average company is the people working inside the company.” ― Jag Randhawa, The Bright Idea Box: A Proven System to Drive Employee Engagement and Innovation
Here are five tips for creating personas and using them to create the best benefits packages for your employees:
Compile demographics. Who is working at your company? What’s the age range? How many have dependents? What are their lifestyles and types of employment? What types of people work in your industry? What do they like to do? Gather as much information as you can about your employees.
Create personas. Using your research, create personas for each group of employees. Some factors to consider when discerning personas include an employee’s age, family size, location, work, activity level outside of work, disposable income, time off, views on health care, level of comfort with technology, and common worries.
Test your personas. Come up with a list of questions, and predict how your personas will respond. Then, interview your workforce to ensure all responses are well represented. Tweak your personas until they’re true representations of your employees.
Package bundles. Use your personas to create a range of benefit bundles you can offer to employees. Letting people handpick their benefits can be a nightmare for you as an employer, but bundling will allow employees to pick base packages and customize from there.
Read full article via 5 Tips for Creating Tailored Benefit Packages for Your Employees | Inc.com.
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Jim is president of InnoThink Group and Leadership Matters. He is a leader in workplace learning, productivity, performance, and leadership training solutions. For over 25 years, we have helped companies improve their performance, productivity, and bottom-line results.