You can decide you are going to operate your business with passion. That you will push yourself. What matters is not what is happening in the market. What matters is what will you do about it
Said Sergio Zyman, “The sole purpose of marketing is to sell more to more people, more often and at higher prices. There is no other reason to do it.”
Follow these seven simple steps to build the perfect marketing plan:
Step 1: Narrow your market focus. Try to describe your ideal customer in the narrowest and most detailed terms possible, as though you’re describing him or her to a referral source
Step 2: Position your business. Figure out what you do best and what your target market wants. Maybe it’s how you serve a niche or package your products. If you don’t know what it is, call up three or four of your clients and ask them why they buy from you. Craft a core marketing message that allows you to quickly differentiate your business.
Step 3: Create education-based marketing materials. Recreate all your marketing materials, including your website, to focus on education. Make certain every word in your marketing materials speaks of your core messages and to your target market.
Step 4: Never cold call. Make sure all your advertising is geared toward creating prospects, not customers. You must find ways to educate before you sell. Your target market needs to learn how you provide value in a way that makes them want to pay a premium for your services or products. You simply can’t do this in a 3-inch-by-4-inch ad. Your ad must get viewers to ask for more information. Then you can proceed to selling. Determine all the ways you can get your education-based messages in front of your narrowly defined target market. […]
Read full article via 7 Steps to the Perfect Marketing Plan.
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Jim is president of InnoThink Group a competitive strategy and leadership management consulting firm. He has an absolute passion for people development and are constantly refining and adapting his programs in order to ensure that they have the maximum impact on those we serve. – See more at: http://innothinkgroup.com/our-leadership.html