Learning The Art of the Follow up

Sales, follow up

The art of the follow up is just as important as the start. On occasion I will receive a follow up call from an erstwhile salesperson. Rarely, am I offended when my work is interrupted if it is a up call.

Follow these simple five rules, and you’ll leave an unforgettable impression every single time.

Follow up the same day.

Ideally a few hours after a meeting, do your follow-up. Just like how you might pursue a hot new lead for your business, follow up as soon as you can while the initial meeting is still fresh.

Most people wait a day or even a week to follow up, but by then the other person’s attention has shifted to something else.

Recall a highlight.

Mention a highlight from the conversation: something funny, insightful or a story shared by the person  you met with. Make it about something the other person shared because there’s a good chance this individual won’t remember what you said.

It will be especially powerful if you managed to create an emotional connection with this person during your meeting.

Calling attention to a shared moment will evoke a memory and an emotional connection, prompting the other person to feel compelled to read through your email and respond.

Create immediate value.

Immediately creating value for the person in your follow-up will be the single biggest factor that will differentiate you from anyone else that individual has met. […]

Read full article via How to Be Remarkable at Following Up.

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Jim Woods teaches CEO’s how to get the most out of their people and their organizations.

Hire Jim Woods, speakers, leadership, consultant, hr, innovationJim is president of InnoThink Group and Leadership Matters.  He is a leader in workplace learning, productivity, performance, and leadership training solutions. For over 25 years, we have helped companies improve their performance, productivity, and bottom-line results.

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About

Jim Woods is president of The Jim Woods Group. A management consulting firm. Go here to see his work www.jimwoodsgroup.com. He advises and speaks to organizations large and small on how to increase top line growth in times of uncertainty and complexity. Some of his speaking and consulting clients include: U.S. Army, MITRE Corporation, Pitney Bowes, Whirlpool, and 3M. See more at his website www.jimwoodsgroup.com.

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