Jeff Rubingh – Originally published in Innovation Excellence
How do you get corporate leaders to embrace new trends in technology like the Cloud or Big Data? How do you get the executive stack to think strategically around new technology? How must leaders lead so that appropriate innovation is a normative corporate value?One answer is to develop the skill of vision sharing, that is, sharing your vision about transformational technology in a way that causes people to embrace that vision. Yes, astutely laying out the technical particulars is important but it doesn’t often win the day.
Can you share your vision in a way that motivates people to embrace the advantages of the new technology? Or will your leaders react to the shared vision by anchoring themselves in the present because change threatens their comfort and security?In most companies, people have built up their teams around existing processes, technologies, structures and capabilities.
New technology is threatening. It threatens people’s existing fiefdoms and it threatens their perception of their own success. But success based on existing technology can’t sustain itself long term. Your competitors are not sitting still and the new kids on the block are there because they’re making hay with the new technology. Leaders must realize that the technology they have today and the processes they have today will not continue to serve them equally in the future.[…]
Read full article via Innovation Excellence
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