Research shows the most effective leaders have self awareness. Here are the four basic beliefs of all great leaders.
Our company is the best
We are proud to work for the best company in our community and in our industry, and we will do what it takes to maintain our place. We constantly look for ways to improve our company and the products and services we offer. If we must work harder and smarter to stay ahead of the rest of the pack, that’s exactly what we will do.
Our services, people, and training are the best
Second best is not good enough–we recruit and hire the very best people we can find, and then we provide them with the training they need to do their jobs independently and well. As a result, our people create and deliver the very best products and services.
We are the best
We really are the best provider of the products we sell, and the services we deliver. We work hard to continuously improve our offerings, and we compare ourselves against the competition regularly to learn ways to stay ahead and do even better. We refuse to become complacent–we know that we are replaceable.
Our customers or clients are better off using us and our company
Not only does our company provide great value to our customers, but we leave them better off than if they didn’t use us at all. It therefore becomes a no-brainer to buy products and services from us, rather than from our competitors. To preserve this advantage, we must always find ways to improve what we do, and to do it for less money.
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