Here are a few of my observations for a successful product launch.:
Define your competitive advantage
Create awareness and buzz
Plan and execute
Is there enough resources to produce and market the product.
Create word of mouth evangelist.
Over deliver on your promise to get the product in your customers and partners hands.
Writes Chuck Chon in Entrepreneur:
Many entrepreneurs launch their products too early to appease stringent timelines, beat out a competitor or coordinate with a holiday. When my company was young, I asked myself two questions that can help you develop an appropriate launch timeline.
“Does my product do what it’s meant to do?” Assess whether your product fills the need you’re attempting to address. If your product falls short, it may be wise to invest more time in development.
Second, “Do I have a well-equipped team in place?” Evaluate the support mechanism behind your product. Ask, “Do I have my marketing materials, packaging and back-end systems in order?” and “Have I developed a plan for gathering metrics and feedback?”
100startup provides these excellent suggestions. I encourage you to visit their site:
Whenever you change any variable (price, order components, text, etc.), test it again.
Have you registered all the domains associated with your product? (Domains are cheap; you might as well get the .com, .net, .org, and any very similar name if available.)
Are all files uploaded and in the right place?
Review the order page carefully for errors or easy-to-make improvements. Print it out and share it with several friends for review, including a couple of people who don’t know anything.