8 Ways to a Phenomenally Successful Product Launch

Product launch, jim woods business coaching, Jim Woods coach

Image courtesy iDeborah marketing

 

Here are a few of my observations for a successful product launch.:

Set goals

Define your competitive advantage

Generate leads

Create awareness and buzz

Plan and execute

Is there enough resources to produce and market the product.

Create word of mouth evangelist.

Over deliver on your promise to get the product in your customers and partners hands.

Writes Chuck Chon in Entrepreneur:

Many entrepreneurs launch their products too early to appease stringent timelines, beat out a competitor or coordinate with a holiday. When my company was young, I asked myself two questions that can help you develop an appropriate launch timeline.

“Does my product do what it’s meant to do?” Assess whether your product fills the need you’re attempting to address. If your product falls short, it may be wise to invest more time in development.

Second, “Do I have a well-equipped team in place?” Evaluate the support mechanism behind your product. Ask, “Do I have my marketing materials, packaging and back-end systems in order?” and “Have I developed a plan for gathering metrics and feedback?”

100startup provides these excellent suggestions. I encourage you to visit their site:

Whenever you change any variable (price, order components, text, etc.), test it again.

Have you registered all the domains associated with your product? (Domains are cheap; you might as well get the .com, .net, .org, and any very similar name if available.)

Are all files uploaded and in the right place?

Review the order page carefully for errors or easy-to-make improvements. Print it out and share it with several friends for review, including a couple of people who don’t know anything.

 

About

Jim Woods is president of The Jim Woods Group. A management consulting firm. Go here to see his work www.jimwoodsgroup.com. He advises and speaks to organizations large and small on how to increase top line growth in times of uncertainty and complexity. Some of his speaking and consulting clients include: U.S. Army, MITRE Corporation, Pitney Bowes, Whirlpool, and 3M. See more at his website www.jimwoodsgroup.com.

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