How Improving Employee Engagement Builds Influence #Leadership #Business

improving employee engagement
In Inc Magazine Will Yakowicz makes a fascinating observation on the effectiveness of employee engagement. While Will’s thoughts are directed toward influencing we know trust is parallel to engagement. Writes Will:

When it comes down to it, influencing people to take a certain action is simple. “If we want to influence other people’s behavior, we must make desirable behaviors easy and undesirable behaviors hard,” Art Markman, a professor of psychology and marketing at the University of Texas and author of Smart Thinking, writes in Harvard Business Review.

Markman says this school of thought is based on Richard Thaler’s and Cass Sunstein’s book Nudge. “The human cognitive system aims to get the best possible outcome for the least possible energy cost,” he explains.

When it comes to decision-making, the old school of thought was that information spurred decisions. While that is true, Markman says, a better explanation is that energy “is the key currency that the cognitive system seeks to preserve.”

via You can follow Will 


Jim Woods is president of The Jim Woods Group. A management consulting firm. Go here to see his work He advises and speaks to organizations large and small on how to increase top line growth in times of uncertainty and complexity. Some of his speaking and consulting clients include: U.S. Army, MITRE Corporation, Pitney Bowes, Whirlpool, and 3M. See more at his website

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Posted in Employee Engagement, Leadership

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