The most successful leaders tend to find a good balance between being too assertive (and possibly aggressive) and being too nice. Assertiveness forms the ability to act in your own self interest in the assignment of “No .” Assertiveness can be linked to confidence. You want to be a leader who is both steel and velvet. Michael Hess in the Entrepreneur Magazine article below over insights on hoe his can make you more effective. It begins with trust. JW
By Michael Hess
I’m bad at saying no–a terrible problem to have in business.Making people happy has always been among my highest priorities, a point of pride. I don’t do it to be a hero; I don’t even do it for gratitude (though as my grandmother might have pondered, Would it have killed her to say thanks?). I do it because I think it’s right and good. But one of the hardest lessons I’ve learned in more than 20 years of running businesses is that the need to please can be a real handicap, and that it is, in fact, possible to care too much.
Don’t get me wrong, I will never stop believing that a desire to make customers, employees and stakeholders insanely happy–and building a culture that facilitates that–is the highest calling of business ownership and the richest soil for growing a successful company. But the nuances here are desire vs. need, as well as understanding the differences between happiness, satisfaction and approval.Where the trouble starts is when you feel that you must make someone happy or satisfy whatever wish or need they may have or, worst of all, elicit approval of your actions.